Holding onto everything yourself and doing everything in-house is a fight that business owners have every day with themselves. However, the truth is that you – and your employees on hand – are limited beings, and if you aren’t devoting yourselves to the most worthy, expensive tasks, then you’re wasting a lot of time, money, […]

It’s said over and over again: the answer to “why not social media?” is always, “I don’t have the time or money to focus on it.” It makes sense that as an SMB owner, you’d want to focus your time and resources on what you found most important, which is often making sure customers are […]

When you’re just getting off the ground, you may find some confusion when it comes to registering your business name. After all, there are often a lot of steps, and those steps – when not done correctly – can result in a lot of lost time, money, and patience. Sometimes the steps can take upwards […]

Online reviews, particularly for products that aren’t bought in store (or can’t be), are incredibly powerful. This is especially true for the businesses that provide these products. If you start to soak up bad reviews, people will notice, especially if there is competition nearby. However, sometimes you just can’t help a bad review – and […]

Not so long ago, hashtags were the talk of the town. Every social media platform began to allow them – namely Facebook and Instagram, after Twitter made them an integral part of social communication. However, like every trend in social media, hashtags began to be used less often in productive ways, especially by companies. While […]

All of the recent security breaches have some retailers running from online payment solutions like PayPal, a huge, multi-billion dollar platform that serves as a third party between a merchant and a buyer. However, this should not be the case: in fact, PayPal can protect you from problems that security breaches on your own networks […]